I flew Southwest for the first time today. My confirmation number was N78O3A – I wasn’t sure if it was the letter O or the number 0. Lucky for me Southwest doesn’t even have the number 0 listed as an option to click on.
Good for them! They just saved me a few seconds of confusion. My guess is they had it and they took it out based on user studies.
We have been constantly making these types of improvements on Flying Cart
– Removing un required fields at the point of sign up
– Cutting out decisions you don’t have to take
– Giving less options and more “Just Do This!”