Facebook is the 4th biggest website in the world. Their goal is to get everyone on the internet on Facebook. Pretty big goal. But after seeing this email. I think they can do it. I love how they leverage their existing community.

Here are some things that I learned:
1. They send reminders every 30 or so days that someone you know has invited you to facebook.
2. They include a picture of the person.
3. The include pictures of people in the past that have also invited you.

Facebook does a great job leveraging the community they already have. Customer testimonials are huge. Pictures of your customers smiling is even better. I think we need to start putting pictures of our customers in our reminder emails.

Have you ever shown up to a party with only 2 people? Your first instinct is to leave. Facebook does a good job showing you that you already know a ton of people at the “Party”.