I’m a big fan of adding customer testimonials to a website. People love buying things if they have
proof that other people are having success with it.
Recently, my buddy Rich started a company called LucieBot that helps you find customers on forums on QA sites. He has about 70 users and is ready to turn on the promotion engine. He asked me how he should go about asking those users for customer testimonials to increase conversions on his site.
Here is the email template I gave him:
Hi fname,
I’m Rich, the lead developer of LucieBot. I really would like to know how I can help you better.
Have you made any new sales because of LucieBot?
If you haven’t yet, tell me about your business a little more and maybe I can help you come up with some better keywords.
Looking forward to your reply.
Thank you,
Rich
Your Phone Number
Your email
CC nextweek@followupthen.com (this way you can follow up with them every week to get a reply).
This email template will help you get customer testimonials and feedback on your product. For really amazing customer testimonials checkout 37Signal’s Highrise HQ.
PS Customer testimonials work because they don’t look biased. Instead of a sales guy selling you it is your neighbor or friend or someone you trust. In infomercials you will notice 50% of the commercial is customers telling you how much they love the product.