Change your sales copy based on what your customers are saying.
Yesterday a customer asked if we had a “Virtual Vault” – a way to protect her digital files that she is selling. Technically we do, but we just didn’t explain it to her in ways she would understand. 6 simple words “Virtual Vault – Secure Digital File Protection” makes way more sense than our paragraph explaining our security features.
My sales copy hack: ask customers to repeat what my product does back to me
Hi Steven – That is a great idea if you can get your customers to do that for you.