My favorite thing about grocery stores is looking at product packages. These products have decades of marketing testing behind them and they really know how to get their messaging right. My favorite this grocery trip was lemon juice. No need to say anything – the packaging makes it so obvious of exactly what it is and what you are going to get.
This is why you can’t sell wine out of a carton – people just won’t get that its wine.
Yes I totally agree. People won’t know that it is wine right away.
Also did you know SILK soymilk doubled their sales when they decided to put their product right next to the other milks (in the grocery store refrigerators). Perviously SILK soymilk didn’t need to be refrigerated and therefore wasn’t next to the regular milk.
Checkout http://www.thedieline.com/ they spotlight the best packaging!
thanks for sharing them. Love that site!
i love that packaging <3