$20 Gift Card – No, Thank You
3 Free Months – maybe I’ll sign up tomorrow
Free TShirt – OMG! I will do anything for it!!
I’m not really sure what it is about free t-shirts but they seem to work on me. MixPanel an analytics company (similar to Google Analytics but makes it easy to go more granular in your data) sent me the email above. I thought this was pretty genius.
Over the Integration Hump
Integrating MixPanel takes a little bit of work. A little bribe goes a long way to get people like me to actually take the time to do it. MixPanel has good lock-in power too once you actually start using it – it is hard to stop. A $10 t-shirt is chump change if you upgrade to their Startup – $150 package.
Good work MixPanel Marketing Team!
Converting Free Sign Ups to Free Users
The only way to convert people from your free plan to your paid plan is to first make sure they actually use your product. MailChimp does a great job of this as well. After your send your first email campaign they send you a free t-shirt.
What have companies done to get you to start using their product? Let me know in the comments below.