It only makes sense for Walgreens to start using “Most Liked” as a buying lubricant (see image below). It is easier to build trust in a product if it is “Most Liked”.
Retail stores should take their online reviews and likes and display them in-store. I constantly find myself looking at Amazon reviews when I’m inside a Walgreens or Best Buy. I actually end up buying a more expensive product after reading reviews (convincing myself to buy the 5-star more expensive model).
Bringing the online world doesn’t have to be that complicated. It can be as simple as posting a sign up right next to the product.
What do you think of displaying Facebook “Most Like” stickers in retail stores? Let me know in the comments below.
hahaha nice link to a survey LOL
You aren’t crazy, that is shady but maybe they posted it on their Facebook page and it got a lot of likes?
I think it is a smart way for a company like Walgreens to build their own review program and use this positive likes and reviews to sell and upsell on products. People recognize likes already. That makes it a natural progression.
Taking online to offline engagement is a smart way to go for brick and mortar companies.