With free tools like Google Analytics everyone with a website is collecting “Big Data”. However, I’m amazed when companies use data to their advantage. The next few blog posts will be about how companies are leveraging data to dominate.
Netflix is a company I’ve admired for years. Here are two ways they use data to their advantage:
#1 Create a HIT new TV Show
They knew their customers liked the actor Kevin Spacey, the director David Fincher, and a 1990 BBC mini series called “House of Cards. So, when Netflix wanted to launch a brand new show for their own audience they decided to do a remake of “House of Cards” staring Kevin Spacey and directed by David Fincher.
Salon has a great write up about this called “How Netflix is Turning Viewers Into Puppets”
#2 Make Streaming Speeds Faster
Everyday Netflix analyzes and predicts which shows will be popular and in what location. For example if Netflix knows that the show Battlestar Galactica will be popular in Madison, WI they will load up that show on the high-speed flash storage drives near their servers in Madison, WI.
What companies do you know that are leveraging data? Please me know in the comments.