Square Cash: Movie Background Trailer

Square Cash

Square recently announced Square Cash. A way to “Email Money to anyone’s Debit Card”.

What I found really fascinating was instead of having a video on their homepage, they have a movie-like rotating background image that shows you all the different things you can do with it. Like splitting meals or a cab with friends.

Here is what one of the backgrounds looks like:

Square Cash GIF

This is taking background images and GIFs to the next level. I like this more than a video, because often times I don’t click the play button because I’m at work or on the go.

Check it out, and let me know what you think of it in the comments.

7 Comments

  1. whoa! That is one crazy gif.

    I think this is awesome for simple consumer focused products. But definitely not complex solutions.

    • Hey Carl,

      I agree with you. This is great for consumer focused products. Something you don’t need words to really explain.

      Also, I think it good for branding. AmericanEagle does a great job with this by displaying videos of good looking people having fun on repeat in their stores.

      Rishi

  2. Great application of a UI idea that’s been floating around design circles for a year or two now. It’s all about context, right? 🙂

    • Right! It is all about context. I had no idea this type of UI concept was floating around, maybe this is the first time I’ve seen it done well. Thanks for the comment!

  3. Rishi,
    Exactly how did they do that?!!…is this a video set as a background image? I like it! I like it a lot!!!

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