Last weekend I went to the Santa Row shopping center and parked in their free garage. As we walked out we saw a few Teslas parked next to each other and started checking them out. We then realized we inadvertently walked through a Tesla dealership.
I thought this was a great tactic. Traditional car dealers make you go into the store… even though all you want to do is drive the car! This allows the customer to get the full Tesla experience faster.
What do you think of this showroom tactic, do you think it will get you to test drive a Tesla?