Tesla selling cars out of Parking Garages

by Rishi Shah on October 2, 2013

Tesla Dealership in Parking Garage

Last weekend I went to the Santa Row shopping center and parked in their free garage. As we walked out we saw a few Teslas parked next to each other and started checking them out. We then realized we inadvertently walked through a Tesla dealership.

I thought this was a great tactic. Traditional car dealers make you go into the store… even though all you want to do is drive the car! This allows the customer to get the full Tesla experience faster.

Tesla Side Shot

Tesla-pic2

What do you think of this showroom tactic, do you think it will get you to test drive a Tesla?

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{ 2 comments }

Mike October 10, 2013 at 9:50 AM

I’d totally buy one!

Angie - Garage Construction December 19, 2013 at 9:47 AM

I don’t know about buying one but I would definitely be more inclined to test drive one. The fact it’s in a parking garage gives the illusion that you’re one step closer to driving one. It’s very appealing.

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