How to sell a ton of Squatty Potty’s:
Step 1: Educate people about something they are doing wrong
Step 2: Provide medical facts
Step 3: Show a low priced product on how you can solve what they are doing wrong. (The word “wrong” is of course a matter of opinion but when you add medical studies and historical evidence the pitch becomes extremely persuasive.)
Check out their convincing educational video and tell me you aren’t convinced:
This reminds me of how the tooth paste become a common household item. They put up billboards saying “lick your teeth” if you feel some grime then you probably need to clean them with some toothpaste.
Phillips, 1942 Commercial:
The next step for SquattyPotty would be to mention that you will smell less making women more attracted to you.
Update (this is awesome, the folks over at SquattyPotty said this):
@risk thanks for the link-love! OH, BTW it does make you smell better, More complete elimination = less gas. Less gas = happy girlfriend.
— Squatty Potty® (@squattypotty) February 20, 2014
What are some other good examples of Educational Marketing?