Advertising that works is hard to come by. That is why when I remember an advertisement or buy a product due to an Ad – I like to make note of it.

Grabbing Attention with a Sale Sign

January 20, 2015

I thought this was really cool. I saw the glass doors and immediately thought “Oh No! Someone graffitied on the nice door!” I then read that it was a sale sign. I thought this was a really cool way to grab my attention. A simple sale sign won’t work anymore so you have to draw […]

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Uber … The Partnering Machine

June 17, 2014

Uber Uber Uber!!! Uber is all the rage these days. They have built an amazing partner marketing machine. I wanted to point out 2 things they are doing that I’m blown away by. 1. Partnership with Google Maps If you use Google Maps and you have the Uber app installed on your phone. Google Maps will […]

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Educational Marketing at its Finest – the SquattyPotty

February 19, 2014

How to sell a ton of Squatty Potty’s: Step 1: Educate people about something they are doing wrong Step 2: Provide medical facts Step 3: Show a low priced product on how you can solve what they are doing wrong. (The word “wrong” is of course a matter of opinion but when you add medical […]

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Subway ticket machine in Moscow accepts 30 squats as its payment

November 13, 2013

This is how Russia is promoting the 2014 Sochi Olympics! Discovered on Reddit and just had to post this awesomeness!

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The Mini-Guide to Marketing with Images

September 25, 2013

This is a guest post by John Boudreau, COO and Co-Founder of Astonish, a digital marketing company for Insurance companies. “Trouble Keeping up with Social” Let’s be honest: Many small businesses have enough trouble keeping up with the fierce foursome (Facebook, Twitter, LinkedIn, and Google+) but Pinterest and Instagram? At times, it may be a […]

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Is the Future of Showrooms a Taco Truck?

March 20, 2013

Everyone is going online these days and not even thinking about having a physical presence. It is cheaper, faster, and something you can start in a day! Your Product in Human Hands The hard part is still getting people to discover your product. Distribution is king! You can do online marketing … but what if […]

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How to Get Thousands of People to Show up at a Mall in Japan

February 1, 2013

Need a million people to show up to your mall? That’s easy! Build a 60 Foot Robot that moves and talks. This got me and my wife to go check out the Diver City Mall in Tokyo, Japan. To show you how big it is, above is a picture of me next to the Robot’s foot. […]

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Email growth hack: 4 Tips to Increase Engagement in Your Email Newsletter

January 22, 2013

This guest post is by Elizabeth Yin, CEO and co-founder of LaunchBit and, an ad network for high quality email newsletters. Email marketing is one of those activities you’re told to do, but you never really know how to do it effectively to increase engagement and/or sales for your company. Here are 4 tips […]

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4 Powerful SEO Browser Extensions

January 12, 2013

This is a guest blog post by Peter Meinertzhagen, an SEO Consultant based in Oxfordshire, UK. Having come into the industry from teaching he’s passionate about training, development, and dispelling the myth that SEO has to be complicated. The browser is the window to the world of the web which those of us working in online marketing use as […]

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Walgreens using “Most Liked” as a buying signal

December 10, 2012

 It only makes sense for Walgreens to start using “Most Liked” as a buying lubricant (see image below). It is easier to build trust in a product if it is “Most Liked”. Retail stores should take their online reviews and likes and display them in-store. I constantly find myself looking at Amazon reviews when I’m […]

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