Business Strategy

I love tearing open great businesses and diving deep into their strategy. I hope to help you make your business stronger by revealing successful companies strategies.

30-day Free Trial or 30-day Money Back Guarantee

April 24, 2015

30-Day Free Trial, means you collect money after 30 days. This is great if you have a very sticky product or your customer acquisition cost is low. You will for sure get more sign ups because there is very limited barrier to entry. However, the downside is most of the users will not turn into paying […]

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How LinkedIn Premium, Keeps its Subscribers: “Put it on the Personal Card, then Get it Expensed”

March 29, 2015

I thought this email was pretty genius. I signed up for LinkedIn Premium about 2 weeks ago and then I see this email. It pretty much tells me to switch out my personal card and expense it to the company. This is pretty smart. If I’m paying for this out of pocket, I’m more likely […]

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Uber … The Partnering Machine

June 17, 2014

Uber Uber Uber!!! Uber is all the rage these days. They have built an amazing partner marketing machine. I wanted to point out 2 things they are doing that I’m blown away by. 1. Partnership with Google Maps If you use Google Maps and you have the Uber app installed on your phone. Google Maps will […]

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50% of Your Meetings Will Get Cancelled… and that’s okay!

April 9, 2014

I had no idea how often meetings in the “Real World” would get cancelled or moved. In college you expect meetings to be in stone, mainly because classes and office hours are always on. Being, 10 years into my professional career I’ve come to terms with meetings getting cancelled and I wanted to share a few […]

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Good Brand and have a free plan? Use less Sales Copy

November 12, 2013

If you have a good brand, a free plan, and a clear reason on why people should sign up. Less sales copy is the way to go. Sales copy and going over all your features on your landing page just creates more distraction. 1. Good Brand – people already know you exist, their co-worker, a […]

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Tesla selling cars out of Parking Garages

October 2, 2013

Last weekend I went to the Santa Row shopping center and parked in their free garage. As we walked out we saw a few Teslas parked next to each other and started checking them out. We then realized we inadvertently walked through a Tesla dealership. I thought this was a great tactic. Traditional car dealers […]

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Published in “Managing Startups”

June 17, 2013

My blog post on SaaS pricing has been published in a book by O’Reilly called Managing Startups.  

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How Netflix Uses Your Data to Create Hit TV Shows

May 30, 2013

With free tools like Google Analytics everyone with a website is collecting “Big Data”. However, I’m amazed when companies use data to their advantage. The next few blog posts will be about how companies are leveraging data to dominate. Netflix is a company I’ve admired for years. Here are two ways they use data to […]

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Simple Plan to Find a Business Partner

February 26, 2013

Here is a simple plan that can help you find a technical business partner. 3 Fundamental Principles You Must Know First Come to terms with the fact that no one wants to work for your idea Understand that everyone you talk to is in love with their own ideas Embrace the concept of helping others […]

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How to Get Thousands of People to Show up at a Mall in Japan

February 1, 2013

Need a million people to show up to your mall? That’s easy! Build a 60 Foot Robot that moves and talks. This got me and my wife to go check out the Diver City Mall in Tokyo, Japan. To show you how big it is, above is a picture of me next to the Robot’s foot. […]

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