Product Marketing

The core concept is to build a product people will recommend to their friends.

Most companies think they have a growth problem, but what they really have is a churn problem.

May 6, 2014

Everyone loves talking about the growth of their company (total #of downloads, users, etc), but what people should be talking about is active engagement. How many times do you download an app and delete it? How many times do you put in your email on a wait list, but then forget about the service? How […]

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The Rise of Hand Drawn Art

February 12, 2014

Basecamp.com is one of the most copied SaaS landing pages, so when I see a new design on their site, I know it is time to get ready to see more of it. My prediction is we will see a lot more hand drawn art on business websites in the next 6 months. This is […]

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Friends of Friends: How I leveraged my way to massive growth and coverage

January 20, 2014

Joe Avella is a long time comedy film maker from Chicago. He asked me if he could write a post on his marketing strategy and I agreed YES right away! I’m a huge fan of Joe and LOL’ed a ton when I saw his new 20 minute webisode of Delivery Dudes. This is a guest […]

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How GoToMeeting Reduces Churn

December 10, 2013

One of the most important metrics I look at it in my SaaS business is Churn (the number of months a customer stays until they cancel). For example if you get 50 new customers but also 50 customers cancel, you don’t grow. This is something all SaaS companies deal with. The first 6 months they […]

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my favorite ios7 update isn’t what you think

October 17, 2013

iOS7 is pretty sweet, I like it’s speed and flat design. However, my favorite iOS7 update is the new training guide in Siri. Before this training guide I had no idea what to use Siri for (besides ask embarrassing questions and see what she would say). This may have been obvious to most people but […]

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Tesla selling cars out of Parking Garages

October 2, 2013

Last weekend I went to the Santa Row shopping center and parked in their free garage. As we walked out we saw a few Teslas parked next to each other and started checking them out. We then realized we inadvertently walked through a Tesla dealership. I thought this was a great tactic. Traditional car dealers […]

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IKEA uses Augmented Reality – See how Furniture Looks in Your Home Instantly

August 21, 2013

Whenever I get a new Ikea catalog, I flip through it and always think “sure it looks amazing in these pictures, but how will it look in my dull house?” Well, the marketing masters at Ikea have finally figured out how to get around my doubts. You can scan an item from the the Ikea […]

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The Problems with Everyone AB Testing Everything

July 18, 2013

Does AB Testing work? Yes, absolutely. It is awesome and can help you increase conversions. BUT!!!! In order for your AB Split Tests to actually give you any decision making results you need a ton of traffic and conversions. The rule of thumb is for your AB tests to reach any sort statistical significance you […]

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Square Cash: Movie Background Trailer

July 8, 2013

Square recently announced Square Cash. A way to “Email Money to anyone’s Debit Card”. What I found really fascinating was instead of having a video on their homepage, they have a movie-like rotating background image that shows you all the different things you can do with it. Like splitting meals or a cab with friends. […]

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I like TurboTax’s Speech Bubbles

April 16, 2013

Nobody likes Tax day…. except probably the people over at TurboTax. Their service is now the default way of filing taxes. I really like how on their pricing page they have speech bubbles so you can easily self-identify with a the best TurboTax plan for your needs. It is really hard to cater to the […]

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