A great user experience will help you grow your business

Understand what the customer wants before they even want it. Answer their questions before they even ask it. That is what makes great user experiences.


April 30, 2012

I’m not sure what it is but I really enjoy watching things get uploaded… you know the bar that shows you the progress of where your upload is. The first time it was used was in Mosaic to indicate to their users “Hey, don’t give up on me. We are loading the webpage.” We’ve come […]

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TaskRabbit – What Craigslist Should Have Been

December 15, 2011

I had no time and desperately needed to get my laundry done yesterday (I was down to my last pair ¬†of underwear!). So I do what I always do when I need some extra help, turn to Craigslist. I went to the Craigslist section and all of a sudden finding someone to do my laundry […]

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Easy To Cancel makes it Easier to Sign Up

October 26, 2011

Don’t you just hate it when you have to mail in a letter or call a phone number to cancel your “Free Trial”?¬†Chances are your potential customers do too. The only way to combat this notion is to tell your customers how easy it is to cancel your service right when you ask for their […]

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Sales Copy Hack

October 21, 2011

Change your sales copy based on what your customers are saying. Yesterday a customer asked if we had a “Virtual Vault” – a way to protect her digital files that she is selling. Technically we do, but we just didn’t explain it to her in ways she would understand. 6 simple words “Virtual Vault – […]

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Getting Paying Customers is YOUR problem

September 25, 2011

You can’t expect your users to stumble upon paying you. Sending your users email reminders and navigating them through a series of steps that will lead them to paying you is key. One of my favorite freemium website builders, Weebly, does an incredible job. Here is what they do: Step 1: Get the Users Email […]

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Get Forms Signed Quickly

September 8, 2011

Signing application forms can be a daunting task. Knowing where to sign and what to write always seems confusing to me. That is why the best thing to do for people like me is offer a filled out example of what the legal doc should look like after you sign it. I can’t take credit […]

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Learn from Google+. Copy First, Innovate Second

July 13, 2011

Instead of reinventing social networking from the ground up, Google+ just copied the best qualities of all the other popular social networks, which is why it’s so amazing and gaining traction so quickly. Here are some things that I’ve noticed they copied: Facebook’s Layout Everyone is used to Facebook’s layout. So why not lower the […]

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The World’s Greatest Up-Sell: Facebook Pages

June 21, 2011

Facebook is getting really good at making money. They do a great job up-selling their ads with Facebook pages. I want to reveal their strategy in hopes you can do the same to your business. Step 1: Create a Facebook Page without even knowing it They promote the ability to create a Facebook page in […]

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3 Simple Steps to Increase Customer Retention

May 4, 2011

Comic by Ted Goff The awesome guys at Blogtrepreneur let me do a guest blog post on their site about simple ways to increase customer retention. I go into examples of things that have worked for me as well as examples of what other companies are doing really well. Here is a quick summary of […]

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Public Stats: Twitter and YouTube make me care

March 24, 2011

I have no idea why but for the past few days I have been obsessed with the number of followers I have. It probably has to do with the fact that it is public and everyone can see it. Or maybe it has something with the fact that if someone has a ton of followers […]

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