Friends of Friends: How I leveraged my way to massive growth and coverage

January 20, 2014

Joe Avella is a long time comedy film maker from Chicago. He asked me if he could write a post on his marketing strategy and I agreed YES right away! I’m a huge fan of Joe and LOL’ed a ton when I saw his new 20 minute webisode of Delivery Dudes. This is a guest […]

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Best Freebie Apps of 2013

December 16, 2013

All tools on this list are 100% free! I use all of them daily. I highly recommend them to you too. (Some have paid options for more features, but everything on this list has an amazing free plan) Genius Scan Take a pic on your phone, turn it into a PDF. Boom, done! Perfect for […]

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How GoToMeeting Reduces Churn

December 10, 2013

One of the most important metrics I look at it in my SaaS business is Churn (the number of months a customer stays until they cancel). For example if you get 50 new customers but also 50 customers cancel, you don’t grow. This is something all SaaS companies deal with. The first 6 months they […]

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Subway ticket machine in Moscow accepts 30 squats as its payment

November 13, 2013

This is how Russia is promoting the 2014 Sochi Olympics! Discovered on Reddit and just had to post this awesomeness!

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Good Brand and have a free plan? Use less Sales Copy

November 12, 2013

If you have a good brand, a free plan, and a clear reason on why people should sign up. Less sales copy is the way to go. Sales copy and going over all your features on your landing page just creates more distraction. 1. Good Brand – people already know you exist, their co-worker, a […]

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my favorite ios7 update isn’t what you think

October 17, 2013

iOS7 is pretty sweet, I like it’s speed and flat design. However, my favorite iOS7 update is the new training guide in Siri. Before this training guide I had no idea what to use Siri for (besides ask embarrassing questions and see what she would say). This may have been obvious to most people but […]

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Tesla selling cars out of Parking Garages

October 2, 2013

Last weekend I went to the Santa Row shopping center and parked in their free garage. As we walked out we saw a few Teslas parked next to each other and started checking them out. We then realized we inadvertently walked through a Tesla dealership. I thought this was a great tactic. Traditional car dealers […]

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The Mini-Guide to Marketing with Images

September 25, 2013

This is a guest post by John Boudreau, COO and Co-Founder of Astonish, a digital marketing company for Insurance companies. “Trouble Keeping up with Social” Let’s be honest: Many small businesses have enough trouble keeping up with the fierce foursome (Facebook, Twitter, LinkedIn, and Google+) but Pinterest and Instagram? At times, it may be a […]

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LastPass is my favorite browser extension

September 11, 2013

I spend about 92% of my waking day on the web and as I use more services, I tend to create a lot of accounts. The other 8% is when I’m on a plane, but hopefully that will change soon. My good friend Robert recommended LastPass to me about a year ago. I tried it […]

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IKEA uses Augmented Reality – See how Furniture Looks in Your Home Instantly

August 21, 2013

Whenever I get a new Ikea catalog, I flip through it and always think “sure it looks amazing in these pictures, but how will it look in my dull house?” Well, the marketing masters at Ikea have finally figured out how to get around my doubts. You can scan an item from the the Ikea […]

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