Good Brand and have a free plan? Use less Sales Copy

November 12, 2013

If you have a good brand, a free plan, and a clear reason on why people should sign up. Less sales copy is the way to go. Sales copy and going over all your features on your landing page just creates more distraction. 1. Good Brand – people already know you exist, their co-worker, a […]

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my favorite ios7 update isn’t what you think

October 17, 2013

iOS7 is pretty sweet, I like it’s speed and flat design. However, my favorite iOS7 update is the new training guide in Siri. Before this training guide I had no idea what to use Siri for (besides ask embarrassing questions and see what she would say). This may have been obvious to most people but […]

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Tesla selling cars out of Parking Garages

October 2, 2013

Last weekend I went to the Santa Row shopping center and parked in their free garage. As we walked out we saw a few Teslas parked next to each other and started checking them out. We then realized we inadvertently walked through a Tesla dealership. I thought this was a great tactic. Traditional car dealers […]

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The Mini-Guide to Marketing with Images

September 25, 2013

This is a guest post by John Boudreau, COO and Co-Founder of Astonish, a digital marketing company for Insurance companies. “Trouble Keeping up with Social” Let’s be honest: Many small businesses have enough trouble keeping up with the fierce foursome (Facebook, Twitter, LinkedIn, and Google+) but Pinterest and Instagram? At times, it may be a […]

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LastPass is my favorite browser extension

September 11, 2013

I spend about 92% of my waking day on the web and as I use more services, I tend to create a lot of accounts. The other 8% is when I’m on a plane, but hopefully that will change soon. My good friend Robert recommended LastPass to me about a year ago. I tried it […]

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IKEA uses Augmented Reality – See how Furniture Looks in Your Home Instantly

August 21, 2013

Whenever I get a new Ikea catalog, I flip through it and always think “sure it looks amazing in these pictures, but how will it look in my dull house?” Well, the marketing masters at Ikea have finally figured out how to get around my doubts. You can scan an item from the the Ikea […]

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The Problems with Everyone AB Testing Everything

July 18, 2013

Does AB Testing work? Yes, absolutely. It is awesome and can help you increase conversions. BUT!!!! In order for your AB Split Tests to actually give you any decision making results you need a ton of traffic and conversions. The rule of thumb is for your AB tests to reach any sort statistical significance you […]

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Square Cash: Movie Background Trailer

July 8, 2013

Square recently announced Square Cash. A way to “Email Money to anyone’s Debit Card”. What I found really fascinating was instead of having a video on their homepage, they have a movie-like rotating background image that shows you all the different things you can do with it. Like splitting meals or a cab with friends. […]

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Published in “Managing Startups”

June 17, 2013

My blog post on SaaS pricing has been published in a book by O’Reilly called Managing Startups.  

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How Netflix Uses Your Data to Create Hit TV Shows

May 30, 2013

With free tools like Google Analytics everyone with a website is collecting “Big Data”. However, I’m amazed when companies use data to their advantage. The next few blog posts will be about how companies are leveraging data to dominate. Netflix is a company I’ve admired for years. Here are two ways they use data to […]

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