LastPass is my favorite browser extension

September 11, 2013

I spend about 92% of my waking day on the web and as I use more services, I tend to create a lot of accounts. The other 8% is when I’m on a plane, but hopefully that will change soon. My good friend Robert recommended LastPass to me about a year ago. I tried it […]

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IKEA uses Augmented Reality – See how Furniture Looks in Your Home Instantly

August 21, 2013

Whenever I get a new Ikea catalog, I flip through it and always think “sure it looks amazing in these pictures, but how will it look in my dull house?” Well, the marketing masters at Ikea have finally figured out how to get around my doubts. You can scan an item from the the Ikea […]

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The Problems with Everyone AB Testing Everything

July 18, 2013

Does AB Testing work? Yes, absolutely. It is awesome and can help you increase conversions. BUT!!!! In order for your AB Split Tests to actually give you any decision making results you need a ton of traffic and conversions. The rule of thumb is for your AB tests to reach any sort statistical significance you […]

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Square Cash: Movie Background Trailer

July 8, 2013

Square recently announced Square Cash. A way to “Email Money to anyone’s Debit Card”. What I found really fascinating was instead of having a video on their homepage, they have a movie-like rotating background image that shows you all the different things you can do with it. Like splitting meals or a cab with friends. […]

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Published in “Managing Startups”

June 17, 2013

My blog post on SaaS pricing has been published in a book by O’Reilly called Managing Startups.  

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How Netflix Uses Your Data to Create Hit TV Shows

May 30, 2013

With free tools like Google Analytics everyone with a website is collecting “Big Data”. However, I’m amazed when companies use data to their advantage. The next few blog posts will be about how companies are leveraging data to dominate. Netflix is a company I’ve admired for years. Here are two ways they use data to […]

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Is this the Future of Customer Service?

May 20, 2013

Renting my Car in Phoenix from Someone in Omaha I just experienced the future of virtual customer support in retail stores. I landed in Phoenix and saw a massive line at Hertz. I thought I would be there for at least 2 hours. Then BAM! The line started moving a lot faster, after 4 machines fired […]

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I like TurboTax’s Speech Bubbles

April 16, 2013

Nobody likes Tax day…. except probably the people over at TurboTax. Their service is now the default way of filing taxes. I really like how on their pricing page they have speech bubbles so you can easily self-identify with a the best TurboTax plan for your needs. It is really hard to cater to the […]

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Shopping Carts Go Mobile

April 2, 2013

This is a guest blog post by Erin Schwartz, the lead marketing specialist behind 123Print. 123Print offers customizable print products for business and individuals, including the ability to make your own business cards and design other promotional items.  How easy is it to shop online with your mobile device? A couple days ago I was reading […]

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Is the Future of Showrooms a Taco Truck?

March 20, 2013

Everyone is going online these days and not even thinking about having a physical presence. It is cheaper, faster, and something you can start in a day! Your Product in Human Hands The hard part is still getting people to discover your product. Distribution is king! You can do online marketing … but what if […]

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