How LinkedIn Premium, Keeps its Subscribers: “Put it on the Personal Card, then Get it Expensed”

I thought this email was pretty genius. I signed up for LinkedIn Premium about 2 weeks ago and then I see this email. It pretty much tells me to switch out my personal card and expense it to the company.

LinkedIn Premium Email

This is pretty smart. If I’m paying for this out of pocket, I’m more likely to see and cancel a $50 recurring charge ($50=like 6 Netflix accounts). But, if my boss (or bosses boss) is paying for it, $50 isn’t that big of a deal in the Marketing/Recruiting Budget.

The other really interesting thing is they most of detected that I bought it on my personal credit card by not putting in a “Company Name”. Very clever!

This makes a lot of sense. A product that costs under $50/mo is cheap enough where it makes sense to just sign up with your own credit card especially if it makes you more efficient at your own job. Then, you get an email like this and start thinking “Hey, why not, let me get this expensed”.

The #1 Way to Get A Reply Back: Follow Ups

I rely on a system of followups to get a yes or no from potential customers. I send about 5 cold emails to prospective customers and 5 warm emails to existing customers (the ones on my free plan) everyday. I like to find out how we can help businesses with our products.

People Fail. Systems Don’t.

People are busy. Their Inbox is overloaded. It is my job to remind them that I still exist and can help their business. That is why I created a simple system that reminds me to followup with potential customers 3 times over a 6 week period.

My Easy To Use FollowUp System

My system can easily be replicated if you want to use it. I use a free service called FollowUpThen.

Screen Shot of The FollowUpThen Setup

All You Need to Do is Add FollowUpThen to the BCC field

1. 1st Contact Email, BCC “”
(FollowUpThen sends me a reminder in 2 days)

2. 1st Follow Up Email, BCC “”
(FollowUpThen sends me a reminder in 1 week)

3. 2nd Follow Up Email, BCC “next”
(FollowUpThen sends me a reminder in 1 month)

I use GMail, which uses conversation mode, so each followupthen reminder is sent in the same thread. Making it super easy to find the email you need to follow up with!

Customers very rarely email me back on the first email. Almost always I get a reply to the 1st follow up.

Reminder Emails Are In The Same Sent Thread for Easy Access

Reminder Emails Are In The Same Sent Thread for Easy Access

Download my easy to use Follow Up Email Templates for free here. I have 3 follow up email templates that you can use for job interviews, small internet sales, and big sales. All 3 follow up email templates are the ones I follow on a daily basis.

Enthusiasm Goes A Long Way Over Email

I work over email, I rely on my words to get things done and make money. I email developers, designers, and most importantly my customers.

25% of my day goes to customer support at Flying Cart and sometimes I find myself going above and beyond for certain customers.

I want to go above and beyond for all my customers

I started to ask myself why I do this for certain customers. At first I thought it was based on when I had my coffee or the type of question they asked. As I started analyzing my emails in our archive I began to notice a pattern. All the people I went above and beyond for started things off with a nice greeting or compliment.

Here are a few things customers said to me:

  • “Hey, Rishi. I’m loving the outcome.”
  • “Hi Rishi! This was so helpful and we appreciate it so much. I have a few more questions and could use your help.”
  • “I’m totally loving Flying Cart. It is so easy to use. I need some help though on setting up…”

– These type of responses totally pump me up. It showed me that I was making progress. They also spelled my name correctly!

When things got frustrating they showed me a little sympathy:

  • “I hope I’m not coming off as a pest with this, Rishi”
  • “I know this is a lot of work but we really want it to be amazing”

– This was after 10+ emails which was frustrating. When the customer shows me that they understand they are being annoying it completely relaxes my frustrations and keeps me plugging along.

I broke it down even further and found 2 major patterns:

  • The use of my name: “Hi Rishi”

– By simply stating my name I felt like I was helping out a friend not some random stranger.

  • Using emoticons: “:)”

– In college I use to cringe when my friends used emoticons, I thought it was something only 13yr old girls use. But when it comes to email interactions with co-workers or customers I actually picture them smiling which does a lot for my mood.

In summary: emoticons, friendly greetings, and a little enthusiasm!

This works well for 2 reasons:

  1. No one else does it. So your email will stand out as polite, mild mannered, educated, and fun to work with!
  2. Your emails are read based on how the recipient reads it. Do whatever it takes to convey a positive mood so they don’t create a mood for you.

Do you have any tips on how to sound better over email? I’d like to know in the comments below.