What I learned from Ike

I’ve been in love with the sandwiches from Ike’s Place. I’m starting to fall even in more love with their business. Here is why:

  1. Located on a side st. Near the famous Castro St. resulting in lower rent.
  2. No table seating. Just enough room to make thousands of sandwiches daily. Resulting in lower rent + overhead (less waiters, no bathrooms, less utilities used, etc.). Customers pick up their sandwiches and eat at a nearby park.
  3. They have specific menus for vegetarians and vegans. As a vegetarian seeing a menu dedicated to you is an instant win and makes me want to tell people about it.
  4. The give you an awesome Carmel Apple candy to enjoy after your meal for free. Its like free desert. (Remember: Giving mints with the bill results in higher tips)
  5. Everyone in the shop acts like your friend. I like doing business with my friends.

In summary restaurants are the worst businesses to get into. BUT with Ike’s unique menu that caters to niche audiences and has very very little overhead it seems like an unlikely event 🙂 (Also their sandwiches are seriously amazing – get the Meatless Mike)

Ike’s Team:

If you decide to order a sandwich from Ike’s – call ahead. They usually have a 2 hour wait.