Never underestimate the power of customer testimonials.

Yesterday I met this guy at the Sharks game and he told me he ran a Amazon Web Services competitor.  For about 10 minutes he went on and on about why they were better (I was super bored and stopped paying attention 8 minutes ago).  I then asked him who uses them.  And then he said something that instantly got my attention.  “Twitter is one of our clients.” BAM!  I wanted to hear more.

SAP does a great job showing off their customers all over the place.  Personally SAP isn’t the most exciting thing to talk about… but these ads make them sound like an amazing company.  It can only do great things for making potential customers confident in their product.

 

Another guy I met (Raj Singh) put his main client right on his business card.  It instantly builds trust (made me think “wow this guy is the real deal”), starts a more interesting conversation (wanted to ask how he scored a deal with such a high profile client), and makes you want to work with them (it was a fun conversation and made me want to work with him).  I thought it was pretty genius.