I have been noticing a new trend in my inbox lately. Every company wants to know more – how they can improve, what features I like, how I discovered their company, etc. I only give feedback on companies that make it super easy for me.
I never click on survey or feedback links in an email.
However, I always rate and review things when it is embedded in my email and it only takes one click.
Google Checkout does a great job with this. I’ve rated more things via Google Checkout than on Amazon:
Followupthen does an amazing job with this as well:
How important is this?
Pretty important. Think about the last time you bought something on Amazon. How many of the reviews did you read? Would you buy a product with 0 reviews? This is a great way for your users to generate content for you and gather feedback about your products.
Quick Survey Tip:
The longer the survey/feedback form is the more likely I’m going to stop reading the questions and start filling bubbles in randomly. Limit yourself to 1 question if possible.