Want to know if people will pay for a feature before you build it?
If so, do what Dwolla does! Offer a New Feature with a price tag right next to it. In Dwolla’s case it would be $3/mo. for their “Instant” feature. Right next to the feature ask your customer if they are interested with a “Let me know” button. If you have enough active users you will know in a matter of days if you have a feature your users are willing to pay for.
This is a great idea! Instead of building out the entire feature, simply describe the benefit it provides and simply ask the user if they will pay for it. If you get enough interest – go build it.
This is a win-win. The customer gets a feature they want and you get extra money. If you only get a few users to say yes, than it is probably not worth the time investment to build out that specific feature. Go and test out a new feature.
Here is a full screen view of the message inside my Dwolla account: