In only 4 short years Google Chrome has dominated the browser market. Last Month Google Chrome over took IE as the top browser. This is a big deal. FireFox has been around for 9 years and has never over taken IE.
How did this happen?
How come FireFox couldn’t grab more market share in the 9 years they have been out?
Is it because Chrome is a better browser?… Nope
Is it because Google buys a ton of TV ads?… No
Is it because they have massive DISTRIBUTION?… YES!!! They simply leverage all their other properties to destroy their competition.
Google’s Chrome “Recommendation” on IE7
Here is what you see when you go to Google.com (you know the most popular website in the world) in IE7.
You see similar types of “recommendations” when you go to YouTube, Gmail, or any other Google property when you are browsing in IE7. I’m a huge fan of all the Google products and it makes sense to leverage all their properties to dominate.
I’ve been pretty obsessed with the idea of massive distribution. If you know any other examples of companies doing it well, please let me know in the comments.
Update (Aug 31 2012): Dan Weiland just had an incredibly insightful comment:
Their main revenue stream is advertising. Advertising through Google.com, Gmail, GReader and many of their other web based products. They key here is the word “web based”.
Before Google Chrome, Google’s web based product performance was limited by the browsers people were using. Google.com could only go so fast (and by extension, serve so many ads) as IE would allow it. Undoubtedly one of the reasons they made Chrome was to force the other browser makers to innovate on speed. see the full comment here