Next time you go into the grocery store pay special attention to the word “Sharing Size”. This is pretty smart wording, it does a few things:
- You don’t feel bad about buying a “Larger” sized bag of candy (even though you are probably going to eat it all your self)
- Gets you to think about sharing and introducing the candy to others
This is how Mars explained the launch of the new size name:
Research suggests that consumers want value, portability and portion control with their candy, and larger sized confections are gaining popularity.
What are your thoughts on the new size name, do you think it is deceptive or smart marketing? Let me know in the comments!
Great comment by Tom below: ”It ain’t about the candy or the pack size,It’s about selling!”