I really like how on their pricing page they have speech bubbles so you can easily self-identify with a the best TurboTax plan for your needs. It is really hard to cater to the masses.. but TurboTax does it extremely well, they are able to cater to low AND high income earners as well as students, military personnel, and business owners.
When I was on this page, my eyes went right to the speech bubbles. I remember even saying, “Yes” a few times in my head as I was scanning which package I should get.
What is interesting is that it isn’t just the simple short text, it is also the design. The speech bubbles make it look like you just said it.
What do you think of the speech bubbles – did they work on you?