The Rise of Hand Drawn Art

by Rishi Shah on February 12, 2014

Basecamp homepage-1 is one of the most copied SaaS landing pages, so when I see a new design on their site, I know it is time to get ready to see more of it. My prediction is we will see a lot more hand drawn art on business websites in the next 6 months. This is a big contrast to the current web design trend on the internet: massive pictures of people smiling and holding a tablet devices in a coffee shop.

People are going to embrace drawn art because it is original, different, and creative. It is also cheaper to create and can convey a simple message in a fun format.

What do you think of using hand drawn art on your landing pages? 

Other Examples of Hand Drawn Art of Landing Pages:

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Sam February 12, 2014 at 7:08 PM

This is so true! Everyone copies basecamp because they think it works… but sometimes what works for them doesn’t work for your business…. you know because your business doesn’t have a massive following just yet.

Rishi Shah February 13, 2014 at 9:37 AM

Hey Sam,

Totally agree. Part of me is glad that people do copy 37Signals. They have really clean design and are focused on making the point very clear on what your product does. You could say they are making the web better.


anupam February 13, 2014 at 4:56 AM

Rishi, hand drawn art does not add credibility as customer photos/testimonials. so don’t think they would replace them. but yes – they are definitely cooler than stock images.

Rishi Shah February 13, 2014 at 9:35 AM

Hi Anupam,

I agree with you, Customer Testimonials definitely add a lot of cred. I checked out your blog and really liked your most recent post:


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