Basecamp.com is one of the most copied SaaS landing pages, so when I see a new design on their site, I know it is time to get ready to see more of it. My prediction is we will see a lot more hand drawn art on business websites in the next 6 months. This is a big contrast to the current web design trend on the internet: massive pictures of people smiling and holding a tablet devices in a coffee shop.
People are going to embrace drawn art because it is original, different, and creative. It is also cheaper to create and can convey a simple message in a fun format.
What do you think of using hand drawn art on your landing pages?
Other Examples of Hand Drawn Art of Landing Pages: