Category Archives: Advertising

This is my place to talk about advertising that actually works

The Only Thing You Care About In A Shredder: Paper Jams

Posted on by

What is the #1 thing you hate about your shredder?  The fact that it jams.

Fellowes gets that.  They make shredders that don’t jam.  They did a great job advertising that fact.  They even show you it in action.

I would love to see an advertisement where a man gets a paper jam and it throws off his entire day and makes him more irritable. The next scene would be his life with a Fellowes shredder.. he doesn’t get a paper jam (and therefore irritated) and has an amazing day (gets to lunch quickly allowing him to get the best seat in the house, no traffic on the roads, buys his wife flowers, etc.) This will show the viewer that Fellowes shredder not only prevents paper jams but makes you happier.

SAP’s entire marketing is customer testimonials

Posted on by

Never underestimate the power of customer testimonials.

Yesterday I met this guy at the Sharks game and he told me he ran a Amazon Web Services competitor.  For about 10 minutes he went on and on about why they were better (I was super bored and stopped paying attention 8 minutes ago).  I then asked him who uses them.  And then he said something that instantly got my attention.  “Twitter is one of our clients.” BAM!  I wanted to hear more.

SAP does a great job showing off their customers all over the place.  Personally SAP isn’t the most exciting thing to talk about… but these ads make them sound like an amazing company.  It can only do great things for making potential customers confident in their product.

 

Another guy I met (Raj Singh) put his main client right on his business card.  It instantly builds trust (made me think “wow this guy is the real deal”), starts a more interesting conversation (wanted to ask how he scored a deal with such a high profile client), and makes you want to work with them (it was a fun conversation and made me want to work with him).  I thought it was pretty genius.

Jones Soda Totally Gets Their Customer

Posted on by

Jones Soda gets it. Their customers are people who play Dungeons and Dragons. Amazing marketing directly to the people that drink Jones.

If any Jones marketing folks are reading this. I would love to talk to you.

Update: I just saw this at a used computer parts store in Berkeley, Ca.  They really love marketing to the niche.  I wonder if this gets Seahawk fans to try a new soda?