This is where I share great user experiences and how they can help your business grow.
Weebly‘s super convenient “Auto Log-in to Weebly” button in their newsletter is awesome. I bet the get a ton more people to log back in to their accounts because of it. I actually have no idea what my password or username is anymore but I did log in to see whats happening with my Weebly website.
I love Vimeo. I like their design. I like how the cater to the indie crowd. I just feel great about being on their site. I just cleaned out my cookies and Vimeo greets me with a friendly introduction.
Take a look at LinkedIn‘s top bar after signing in.
They bold “Add Connections” it is the first thing my eyes see. They clearly want you to add more people. The bigger your network gets the more value LinkedIn is to you (and them).
To the left they have “Basic Account: Upgrade”. I bet most people didn’t even know LinkedIn has a premium account.
We’ve all used Evite. It is safe to say they are the worlds biggest online invitation site. When you have a ton of users you can do some pretty cool stuff. Recently I just RSVP’ed online and this is what shows up next:
It was cool to see the personal questions they ask you and how they want you to sign up.
Facebook is the 4th biggest website in the world. Their goal is to get everyone on the internet on Facebook. Pretty big goal. But after seeing this email. I think they can do it. I love how they leverage their existing community.
Here are some things that I learned:
1. They send reminders every 30 or so days that someone you know has invited you to facebook.
2. They include a picture of the person.
3. The include pictures of people in the past that have also invited you.
Facebook does a great job leveraging the community they already have. Customer testimonials are huge. Pictures of your customers smiling is even better. I think we need to start putting pictures of our customers in our reminder emails.
Have you ever shown up to a party with only 2 people? Your first instinct is to leave. Facebook does a good job showing you that you already know a ton of people at the “Party”.
I just saw this on Google Maps:
I really like how they show you how much you save. This totally convinced me to take public transport.
I wonder how I can use data like this show people why they should upgrade on Flying Cart.
Idea: Pull data on the increase in sales customers have after they submit their products to Google Product Search.
I flew Southwest for the first time today. My confirmation number was N78O3A – I wasn’t sure if it was the letter O or the number 0. Lucky for me Southwest doesn’t even have the number 0 listed as an option to click on.
Good for them! They just saved me a few seconds of confusion. My guess is they had it and they took it out based on user studies.
We have been constantly making these types of improvements on Flying Cart
– Removing un required fields at the point of sign up
– Cutting out decisions you don’t have to take
– Giving less options and more “Just Do This!”