A lot of people think “I want to start a company.  I need to create something.”  Another way to think about starting a company is “What can I market?”

There a ton of businesses that know how to make things (all manufacturers in China for example) but if you know how to give the product distribution you can add a markup and make good money.

So for your next business idea think about what you are good at marketing.  This could be as simple as who you know (if you know a lot of developers build something you can sell to them), if you are good at SEO sell something you can get #1 on google for, if you know something a bunch of wordpress bloggers need create an add-on.

Thanks to Ziad for inspiring this post.